Marisa Eva
Product Designer in Copenhagen
Approaching design with a balanced, holistic mindset, bridging guest needs and business goals to deliver thoughtful, scalable solutions. My dynamic background shapes my ability to think in conceptual frameworks, connect patterns, and design human-first with both precision and empathy.
Converting Non-Digital Natives
I led a heuristic evaluation and redesign strategy of the app navigation and structure, to improve accessibility and increase conversion for a user base consisting of 90% non-digital natives. The results were increased app downloads, happier travellers, and fewer support requests.
Designing for Accessibility
By translating complex regulatory requirements into strategic design solutions, I drove measurable user engagement and business growth. Prioritizing accessibility not only successfully met compliance standards, but elevated our product to resonate deeply with an underrepresented community.
Improving Purchase Satisfaction
Through evaluating and identifying critical interaction issues and implementing data-informed solutions that directly impacted the bottom line, I significantly improved the customer journey and drove measurable business growth. The results were transformative: a substantial surge in online sales and a dramatic reduction in support requests.
